Planning and implementing a tactic workshop to start a valuable innovation program.
One of the biggest obstacles of corporate innovation is the resistance from senior managers to immerse corporate resources into bigger innovation projects. The main reason being the high-risk factor linked to the introduction of new unknown products or services to the market. We have identified an effective solution to prevent this from becoming an obstacle during your innovation journey: to onboard the right people from the beginning. It might seem obvious to many, but nevertheless this is the most common mistake during the implementation of any innovation project. To prevent this from interfering with your long-term innovation success story, we at acccoi have conceptualized ideation workshops to support you and your team during the first stage prior to the project implementation, namely the sell-in phase.
The goals of such a successful innovation workshop are clear:
- developing an understanding of where the corporate currently stands in terms of startup collaboration,
- determining which of the innovation activities best suits your needs,
- mapping a concrete action plan to onboard the key stakeholders at the right time, BEFORE THE INNOVATION TRAIN LEAVES.
In order to motivate the organization for innovation programs, first it is important to generate valuable insights. This is why a workshop should ideally consist of five steps, including thorough preparation:
The first step is to initiate the process by identifying the key challenges and establishing measurable goals for the upcoming startup collaboration. Here, the first planning steps need to be taken by designing the timeline and setting up interviews with relevant business units.
The second step is crucial to gain supportive and leading stakeholders. With the help of face-to-face interviews, key stakeholders can provide valuable insights when it comes to identifying and validating innovation search fields.
The third step should be the preparation of the output. A careful analysis of the results enables the needed alignment of common innovation search fields and synergies. This is a vital step of validating the corporate innovation needs.
The fourth step is the workshop itself – a one-day seminar to develop a clear strategic approach to plan the future corporate innovation activities. By involving key stakeholders and their contributions, a response to the strategic needs can be ensured.
Lastly, the fifth step is getting ready for the project approval. After the innovation fields are finalized, resources are budgeted, and steering structures are planned, the final board presentation can be planned.
The ideation workshop should always be adjusted to the corporate needs, however on a general note, here is a visualization of the typical timeline for a workshop:
Initiating an innovation program is connected to many frustrations and pitfalls. Yet, it is important to keep the eyes on the prize. After all, a correctly implemented strategy can bring immense value to the corporate – from financial success from new innovative solutions, to precious organizational transformation.